Hi there!

I'm Rachel Xu, a designer focused on crafting human-centered experiences.

Previously Design Lead @ Hack the North, Visual Design @ Kinaxis.

Leading a team of 4 junior designers in building the brand for Canada's biggest hackathon.

brand identity

illustration

leadership

Building an illustration system for Canada's biggest hackathon.

brand identity

ui design

vector graphics

Designing intuitive, data-driven features to guide healthier energy consumption habits.

User Research

mobile ui

DATA VISUALIZATION

Celebrating Shams' dedication to art through her personal brand.

brand identity

graphic design

motion graphics