Hi there! I'm Rachel Xu

— a visual & graphic designer with a passion for solving creative challenges with intentionally designed solutions. Crafting experiential touch-points that are both unquestionably intuitive and charming is something I always strive to achieve, whether I'm sending off a flyer design to the print shop, hashing out technical constraints with frontend developers, or uploading a social media post for Instagram.

Since the beginning of my design journey, I've always been excited about the way design demands collaboration, and a symbiotic relationship emerges between all sorts of different people: other designers, developers, experts in a field, and of course, the audience. I love high-impact environments in which I can take initiative to push for greater heights. I also believe that the qualities of a good designer are also the same of a good team member: curiosity, compassion and empathy all go hand-in-hand to guide a human-centered approach in my design process. Previously, I've designed postpartum-focused mobile apps for new parents @ lleTTonna, scaled modular design systems for supply chain operations @ Kinaxis, and led a dedicated team in event experience design @ Hack the North.

When I'm not pushing pixels, you can find me attempting every craft under the sun, or giving my computer a slow death via 3D renders in Blender. I try to find a way to balance my need for both technical challenge and creative expression by learning new things.
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I'm always on the lookout for new ideas! I would love to discuss how visual design can empower your ideas / opportunities. Or if you want to gush about your favourite Stardew Valley bachelor.ette, I'm available for that too. :) Please don't hesitate to get in touch!